Home Tech Phones Snap Is Reportedly Getting Ready to Launch a Gaming Platform Next Month

Snap Is Reportedly Getting Ready to Launch a Gaming Platform Next Month

Snap Inc., the developer of the Snapchat app, will reportedly launch its new gaming platform as soon as next month.

The gaming platform is internally known as “Project Cognac” and will include several games created by outside developers that will be programmed to operate in the photo-sharing Snapchat app, Cheddar reports. Snap will reveal its new platform next month at the media company’s first-ever summit for content developers and partners in Los Angeles on April 4.

Snap has been rumored to expand into a gaming platform for nearly a year. As Fortune reported in June 2018, the company had planned to develop games and a multimedia messaging app by the fall in an effort to increase user engagement.

In January, Snap invested in the Australian game studio Prettygreat, CNET reported based on filings with the Australian Securities and Investments Commission. The Australian company was founded by gaming industry leaders Phil Larsen, Luke Muscat, and Hugh Walters. Muscat created the popular mobile games Fruit Ninja and Jetpack Joyride.

The Chinese tech giant Tencent also acquired 10% of Snap’s publicly traded shares in 2017, another sign of its move into gaming, according to Cheddar. Tencent said at the time that it hoped to work with Snap to develop “mobile game publishing” and “newsfeed” ads, Business Insider reported.

The company has struggled to increase its users, but its revenue grew by 36%last quarter. Its users also grew by 5% in last year’s third quarter, compared to the same quarter the prior year. Snap’s new move into gaming could help it bolster its users, along with its revenue.

Snap Inc. declined to comment for this story.

Must Read

Jeff Bezos’s wife gives him 75% of their Amazon stock and voting power in divorce

https://finance.yahoo.com/news/bezos-divorce-settlement-180012985.html

Belgian pigeon flies high in record 1.25 million euros auction

A star racing pigeon named Armando has fetched a record 1.25 million euros in an online auction, Belgian media reported Sunday. The prized bird --...

Drinking two or more sugary sodas or sports drinks a day linked with early death — especially in women

New research associates sugar-sweetened beverages with early mortality — but artificially-sweetened beverages are not much safer How sweet it isn’t — drinking sugary drinks has...

Zuckerberg’s Bad Week Gets Worse With Live-Streamed Shooting

Facebook Chief Executive Officer Mark Zuckerberg has had a very bad week, even in the context of a very bad year. The week of bad...

There’s a Pig Called “Pigasso” Who Paints With His Mouth

There's a new painter making waves in the art community, and she most certainly did not go to art school. "Pigcasso," a 3-year-old pig...